In 2022, in a picturesque village in the Ardennes, four friends, united by their love for beer and conviviality, embarked on an ambitious venture: opening a microbrewery. Their first creation was a golden ale, rightly called 'Amitié', a tribute to the bond that united them. Its crisp and refreshing flavor and subtle hint of citrus quickly won the hearts of locals, establishing their microbrewery as a rising star on the Belgian scene. Encouraged by their initial success, the four friends unleashed their creativity, creating four new beers, each reflecting the unique personalities and passions of its creators but above all having innovative, unique, and unmistakable flavors. Thus, in 2023, La Bionda, La Mora, La Bruna, and La Rossa were born. However, their commitment to quality and innovation came at a price. With limited funds, they could not afford bottles with personalized labels, so they decided to sell their beer 'without a label,' focusing on the uniqueness of the taste. Even their sales strategy was as unusual as their beer. They started a door-to-door campaign, visiting renowned restaurants in the area and offering their range through a tasting. At the end of each visit, they raised their glasses and with a smile exclaimed 'Cheers!' This simple yet powerful gesture became the inspiration for the name of their brand: 'Cheers No Label Beer'. Today, 'Cheers No Label Beer' is a unique brand: a small production of great quality that tells a story of taste, passion, and friendship.
Friendship and a passion for craft beer unite four very different men, giving life to a unique brewery. Their experiences and skills intertwine to create beers with an original and unmistakable taste, the result of dedication and constant research. Each beer tells a story, a sensory journey rooted in the passion and friendship that binds these four entrepreneurs. Their brewery is more than a place of production; it is a place of meeting and sharing, where the passion for beer is expressed in every sip.
No, he doesn't have a pronounced profile but an important olfactory sensitivity. He is our sommelier, the one who gives taste to our beers.
The foreigner of the group, he brought color and marketing to the brewery and recently also artificial intelligence to enhance what we do.
Yes, he is shy in social life, but when it comes to producing good beer, he unleashes his talent. He is our brewmaster.
He is our 'door-to-door man,' the one who offers tastings to restaurants and is active in public relations to promote our beers.